My Run, My Home - Banco de Bogotá Young Lions

The challenge was to reach a specific audience: single individuals interested in home loans. We discovered that singles spend nearly 5 hours a week exercising, and one of the most important factors when choosing a home is having good areas nearby for running and exercising. So, we created “My Run, My Home.” We transformed a popular running app into a communication platform, designing routes near apartments for sale. At the end, users received property details and the option to apply for a mortgage in just 5 minutes.