“A refrescar lo que somos”
Was the conceptual platform for launching this new beer brand in Colombia, a country where consumers are resistant to change. They don’t want to change their habits, their mindset, and certainly not their traditional beer. But “A refrescar lo que somos” (Let’s refresh who we are) offered Colombians a new way to embrace their identity while enjoying the most important attribute of our beer: “Freshness.”
SANCHO BBDO Andrés Carvajal, MD Mario Lagos, CCO Natalia Pérez, VP Business Juan Camilo Laverde,
VP Planning Maria Fernanda Duque, VP Growth Juan David Jaramillo, VP innovación
DIRECTORES CREATIVOS EJECUTIVOS Rodrigo Uribe, Daniel Calle, Fabián López. DIRECTORES CREATIVOS Liliana Peña.
BUSINESS EXECUTIVE: Edilberto Vanegas DIRECTOR DE CUENTA: Cristian Giraldo BECUTIVO DE CUENTA: Paula Salazar, Paola Pineda.
REDACTORES CREATIVOS Carlos Orjuela DIRECTORES DEARTE Julián Salamanca, Cristian Pedraza. DISEADOR GRiFCO: José Mahecha.
HEAD OFCONTENY Katherine Contreras, SOCIAL COVTENTSPECIALST: Daniel Hernández. COMMUNITY MANAGER: Laurn García.
PLANNG: Paula Centeno.
PRODUCTORA: LOs Notarios.
FOTOGRAFIA: Leyther Orozco
IDENTIDAD VISUAL: Pierini
BBDO
